Portfolio / Project

Details

Client

ING Australia

URL

http://www.ing.com.au

Boomworks assisted ING Australia in completing a redesign of www.ing.com.au to improve the customer experience and service capabilities of the site. Boomworks undertook detailed user research to develop a revised user experience for the site. This user experience was extended to cover all areas of the public facing site including tailored sections for customers and advisers, corporate extranets and online campaign/marketing sites. The outcome of this design work was a comprehensive information architecture and detailed wireframes. Visual designs were developed within the global ING brand requirements. Two rounds of usability testing were undertaken to refine the wireframes. Once the wireframes were approved, Boomworks developed HTML templates to assist with the implementation of the designs and worked closely with ING Australia's technology teams to integrate these designs. Boomworks continue to work with ING Australia on a number of other online initiatives.

We were responsible for...

ING Australia

Relaunch of www.ing.com.au